If you read our previous post What Do You Mean: My Beloved Brand Isn’t Completely Cruelty-Free?! you would really want to know what are some of the cruelty-free brands that are owned by big corporations who aren’t so animal-friendly.
We have something even better, here is:
A Comprehensive List of Brands Owned by Beauty Giants Who Aren’t so Animal-Friendly
Who are some of the most powerful umbrella beauty corporations?
The industry is mainly controlled by 5 corporations,
Johnson & Johnson, Unilever, Procter & Gamble, Estee Lauder, L’Oreal
How are they relevant to me?
Here are some of their most popular, well-known creations;
Estee Lauder: M. A. C. Cosmetics, Bobbi Brown, and Tom Ford
Johnson & Johnson: Aveeno, Band-Aid, and Neutrogena
L’Oreal: Garnier,Maybelline, and Giorgio Armani
Procter & Gamble: Olay, Old Spice, and Pantene
Unilever: Axe, Suave, and Vaseline
Am I unknowingly contributing to harm?
Here is the most updated list of CF brands with these non-CF parent companies:
The Big Five:
Estee Lauder: Aveda, Le Labo, Sean John, and Smashbox Cosmetics
Johnson & Johnson: this company has no subsidiary brands that are cruelty-free!!!
L’Oreal: NYX Los Angeles Inc., PureOlogy, The Body Shop, and Urban Decay
Procter & Gamble: this company has no subsidiary brands that are cruelty-free!!!
Unilever: Dermalogica, and Ren Clean Skincare
That’s it! Unfortunately there are a whole lot of brands that these five and other corporations own that do test on animals. We must be conscious when buying from a seemingly CF brand. Use your portable, lightning-fast electronic libraries (your smart phones) to check and see if a CF brand is owned by a non-CF parent company before you buy!