A Comprehensive List of Brands Owned by Beauty Giants

If you read our previous post What Do You Mean: My Beloved Brand Isn’t Completely Cruelty-Free?! you would really want to know what are some of the cruelty-free brands that are owned by big corporations who aren’t so animal-friendly.
We have something even better, here is:

 A Comprehensive List of Brands Owned by Beauty Giants Who Aren’t so Animal-Friendly 



Who are some of the most powerful umbrella beauty corporations?

The industry is mainly controlled by 5 corporations,     
Johnson & Johnson, Unilever, Procter & Gamble,  Estee Lauder, L’Oreal

How are they relevant to me?

Here are some of their most popular, well-known creations;
Estee Lauder: M. A. C. Cosmetics, Bobbi Brown, and Tom Ford
Johnson & Johnson:  Aveeno, Band-Aid, and Neutrogena
L’Oreal: Garnier,Maybelline, and Giorgio Armani
Procter & Gamble: Olay, Old Spice, and Pantene
Unilever: Axe, Suave, and Vaseline

Am I unknowingly contributing to harm?

Here is the most updated list of CF brands with these non-CF parent companies:
The Big Five:
Estee Lauder: Aveda, Le Labo, Sean John, and Smashbox Cosmetics
Johnson & Johnson:  this company has no subsidiary brands that are cruelty-free!!!
L’Oreal: NYX Los Angeles Inc., PureOlogy, The Body Shop, and Urban Decay
Procter & Gamble: this company has no subsidiary brands that are cruelty-free!!!
Unilever: Dermalogica, and Ren Clean Skincare


That’s it! Unfortunately there are a whole lot of brands that these five and other corporations own that do test on animals. We must be conscious when buying from a seemingly CF brand. Use your portable, lightning-fast electronic libraries (your smart phones) to check and see if a CF brand is owned by a non-CF parent company before you buy!

 

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