NEWS UPDATE: Too Faced Cosmetics Acquired by Estee Lauder





Beauty Giant Estee Lauder, who owns Clinique and Tom Ford, announced its acquisition of CF brand Too Faced Cosmetics for $1.45 billion on November 14, 2016.
Too Faced was found by former Estee Lauder employees Jerrod Blandino and Jeremy Johnson in 1998.
The duo released a statement welcoming the change, “We started our careers behind the counters of the Estée Lauder brand, so this is truly a ‘homecoming’ for us.”
Estee Lauder set its eyes on Too Faced for their expected sales of more than $270 million in 2016 and their appeal to a younger demographic.

This purchase means that by supporting a CF brand like Too Faced, conscious consumers could potentially contribute to animal cruelty since Estee Lauder tests on animals!

It’s unfortunate that powerful conglomerates like Estee Lauder tries to control and sway the market by purchasing indie brands and exporting good to global markets.
If only Estee Lauder lacked the ambition to dominate global markets. It might have remained cruelty-free forever if it did not export to mainland China, a country that requires animal testing on all cosmetic goods.

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